"You've earned it"
Being a football fan means being ready to suffer. Sometimes a lot.
During a game you're always on the edge (doesn't work for fans of Bayern München).
We position Swisscom TV's UHD live broadcast as a reward for all this. With a campaign that is a tribute to all true dedicated fans out there.
Agency: Heimat, Berlin
Director: Johan Kramer
My part: Campaign concept,