Swisscom

snowdrawings

Skiing is huge in Switzerland. And so is Switzerland's #1 mobile service.

When the Ski World Cup 2017 hit the alps, Swisscom was ready to connect all people for going crazy together.

Web-controlled snow-robots drew the fan's cheering messages into the snow so that they were seen by everybody watching the event on TV.

Agency: Heimat, Berlin

Production: Unit9

My part: Basic idea

1493192135254.jpg