Snowdrawings

Skiing is huge in Switzerland. And so is Switzerland's #1 mobile service.
When the Ski World Cup 2017 hit the alps, Swisscom was ready to connect all people for going crazy together.
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Web-controlled snow-robots drew the fan's cheering messages into the snow so that they were seen by everybody watching the event on TV.
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Agency: Heimat, Berlin
Production: Unit9
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My part: Idea development